2020 ANNUAL PLAN BOOK
Broad River Retail / Ashley Homestore
Broad River Retail is a Licensee of Ashley Homestore spanning across North Carolina, South Carolina, and Georgia.
Created as the first edition of an annual publication, this book was distributed to Broad River Retail’s leadership team, corporate office, and Ashley Furniture Industries executives. It highlights the company’s 2019 achievements, outlines goals for 2020, and offers a comprehensive look at its culture, leadership, growth, and philanthropic efforts. As the design lead, I aimed to balance professionalism with a bright, playful tone—designing the full layout and contributing custom hand-drawn illustrations throughout.
*NOTE: Proprietary information has been redacted.
Assets created: 87-page PDF book, hand-drawn illustrations, infographics
Utilized skills: print design, multiple page layout, preflight, vendor selection and management, freelance copywriter interview and selection, art direction, data visualization, infographics, cross-functional collaboration, interviews with leaders for content
Tools + software: Procreate, iPad and Apple Pencil, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
PAGE BY PAGE
Click through the slideshow below to view each spread within the book, starting with the front and back cover.
