ASHLEY FURNITURE CAMPAIGN DESIGNS
Broad River Retail / Ashley Furniture
Broad River Retail is the largest Licensee of Ashley Homestore in the U.S., spanning the northeast across North Carolina, South Carolina, and Georgia.
When creating campaign designs at Broad River retail, I:
Collaborated closely with marketing, product, and leadership to produce design assets for upcoming campaigns while using optimal brand and product positioning.
Designed digital assets for Ashley Homestore like paid ads, social media graphics, billboards, and branded campaign elements for web and video production.
Designed printed assets like billboards, stanchion signs, door clings, and in-store signage for each campaign at Ashley Homestore, distributed to 37 stores across the Northeast. Many of these designs included custom illustrations.
Digital illustration created in Procreate with an iPad and Apple Pencil
ASHLEY HOMESTORE SAFETY CAMPAIGN
With social distancing protocols newly in place after COVID hit in 2020, Ashley Homestore began to strategize new ways to work and shop safely and in-person. Broad River Retail developed the Work Safe/Shop Safe campaign to help make shopping in-person possible again while maintaining clear communications about safety. The reach of the Work Safe/Shop Safe campaign was two-fold: creating materials to guide employees to keep themselves and shoppers safe, and helping shoppers abide by safety measures. The materials and logos I created for this campaign were adapted by Ashley Homestore for nationwide use.
LOGO CONCEPTS
I created several logo concept iterations, with the simple Work Safe and Shop Safe lockups with the iconic Ashley “house” icon being the winner.
SAFETY SIGNAGE
I created various posters for the showroom and employee break rooms to communicate protocols and guidelines for safe shopping and work.
STORE SAFETY SUPPLY KITS
I developed concepts and designs for floor decals, lapel pins, and informative employee-facing collateral for safety kits distributed among each store.
LEAP YEAR EVENT
I led the creative for the 2020 Leap Year Event, using the color palette provided by Ashley Homestore and their branding to develop engaging printed and digital signage for the stores, paid ads, and TV spots. Each design featured hand-drawn digital illustrations, created with Procreate using an iPad and Apple Pencil.
PRINT ASSETS
DIGITAL AND SOCIAL MEDIA ASSETS
A variety of digital assets designed for desktop and mobile devices, Pandora radio, social media, and WSOC (Charlotte’s local news station).
NEW YEAR’S EVE SALE
The New Year’s Sale took place in January of 2020. I designed the look and feel to outfit the event, including an expanded color palette and graphic elements.
PRINT ASSETS
DIGITAL AND SOCIAL MEDIA ASSETS
A variety of digital assets designed for desktop and mobile devices, Pandora radio, social media, and WSOC (Charlotte’s local news station).
